
FROM THE PITCH TO SPEYSIDE
The Story Behind Hirundine Whisky

OUR STORY
Hirundine is an independent whisky brand born out of a desire to do things differently. We don’t shout the loudest, but we care the most - about process, about purpose, and about the people who enjoy our whisky.
Our name, derived from the Latin word for swallow, reflects the spirit of quiet strength and instinctive return. The swallow’s annual migration is a feat of endurance and intention, and it serves as a symbol of our own approach: moving with focus, crafting with care, and always returning to what matters.
Our whisky is distilled in Speyside and matured for 12 years in American oak casks. Every bottle is a celebration of time, place, and patience - created not just to drink, but to savour.

Professional Rugby Union Player
Duhan van der Merwe
Duhan van der Merwe is a force of nature on the wing - blending explosive power, blistering speed, and clinical finishing. Born in George, South Africa (4 June 1995), he has become one of Scotland’s most electrifying players.
At 6’4” (1.93 m) and 106 kg, Duhan’s imposing frame is matched by agility and sharp rugby intelligence. His club career has taken him through elite teams like Montpellier, Worcester Warriors, and now Edinburgh Rugby.
Qualifying for Scotland via residency, Duhan made his international debut in 2020 and quickly became a fan favourite for his tackle-breaking runs and game-changing tries. A standout on the 2021 British & Irish Lions tour, he is now among Scotland’s top modern try-scorers.
Often likened to Jonah Lomu, Duhan pairs raw athleticism with finesse and footwork. His relentless drive and world-class talent reflect a spirit of excellence that defines our vision.

Professional Rugby Union Player
Pierre Schoeman
Pierre Schoeman is a powerhouse in Scottish rugby—known for his passion, energy, and fan-favourite status. Born in Nelspruit, South Africa (7 May 1994), he brings strength, agility, and an infectious spirit to every match.
After starting his career with the Blue Bulls, Pierre joined Edinburgh in 2018 and quickly became a standout performer. Eligible for Scotland through residency, he made his international debut in 2021, earning praise for his dominant scrummaging, tireless work rate, and surprisingly nimble carries.
Beyond the pitch, his iconic mullet and big personality have cemented him as a cult hero and natural leader. With roots in South Africa and pride in representing Scotland, Pierre embodies global spirit, grit, and unwavering commitment—values that align perfectly with our vision.

David Whiteford
David has experience working within the UK and APAC, having spent 8 years in Hong Kong.
He headed up Banking Business Development at KPMG China, whilst managing rhe UBS account. On moving back to Scotland, he lead Sponsorship at the Scottish Rugby Union and Strategic Partnerships at Flutter, the world’s largest gambling business. He runs his own consulting business, as well as co-founding Against the Grain.
David’s journey reflects resilience and adaptability, seamlessly blending high-level sport with strategic business expertise.

Nika van der Merwe
Nika van der Merwe is a seasoned digital marketing expert, community builder, and passionate whisky advocate. With a strong background in content creation and social media strategy, Nika has led impactful campaigns across lifestyle, hospitality, and wellness sectors. As the wife of co-founder and Scotland international rugby player Duhan van der Merwe, she brings a unique perspective and access to an engaged, sport-loving audience that aligns seamlessly with the Against the Grain brand. Her leadership in building thriving communities, both online and offline, has positioned her as a trusted voice in the whisky, wellness, and rugby spaces.
Nika’s passion for Against the Grain goes beyond business. She believes deeply in its ethos of defying convention and celebrating character. From hands-on storytelling to championing the brand across key social platforms, Nika has played a pivotal role in shaping the ATG identity and connecting it with a loyal, values-driven community.

Charissa Schoeman
Charissa Schoeman is a seasoned creative strategist and entrepreneur with extensive experience in brand development, storytelling, and strategic communications. She has successfully led creative projects, developed innovative brand strategies, and driven engagement across diverse industries.
Holding a Bachelor's in Business Management and a Master’s in Strategic Communications & Public Relations, Charissa combines academic expertise with practical experience to craft impactful narratives that resonate with target audiences and foster growth.

AGAINST THE GRAIN SPIRITS
Hirundine is proudly part of the Against the Grain Spirits portfolio - a collective of independent spirit makers who believe in creating characterful, honest products that challenge convention.
At Against the Grain, we champion brands with purpose and craft at their core. From bold single malts to innovative spirit expressions, every brand under our banner shares a commitment to authenticity, storytelling, and doing things the right way - not the easy way.
Learn more at atgspirits.com
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